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A Very WallCutz 2021: Wrapped

A Very WallCutz 2021: Wrapped


Another year has come and gone, and we can’t believe how fast time flies by! Now that the toasts have been raised, fireworks sparked and “Auld Lang Syne” has been sung, we have said goodbye to the days gone by and excitedly ring in the new year. It is a time for new beginnings and new resolutions of how we are going to make 2022 our best year yet- but that is a topic for another blog! (*Spoiler alert- stay tuned for our upcoming blog that will touch on the new year!) Before we dive into 2022, we wanted to share what our WallCutz 2021 looked like and the exciting things that happened throughout the year!

2021 wallcutz



Brand New Stencils
For all of the stencil lovers and busy crafters, new stencils are like continuous Christmas gifts throughout the year! We have our wonderful designers work hard to listen to your requests and bring you new designs that you will love. In 2021, WallCutz added 160 NEW STENCILS to our inventory! Wow! We loved watching you all get as excited as we are about these new designs, and then to see you each take them and create your own incredible projects with them. Here is just one of our 160 new stencils that we brought to you this year, and we hope you have loved it as much as we do.

always kiss me good night





FB Community Growth
After starting the community in September 2020, we have been amazed at its growth and the sense of community that it has created. We watch as members share their successes, post photos of their creations, ask questions to help them improve and even express frustrations when things don’t go as planned. We have shared countless community exclusive sales, held giveaways (our favorite being the 12 days of Christmas!) and excitedly polled the group to see how we at WallCutz can better serve our wonderful WallCutz customer family. We were ecstatic to watch this community continue to grow throughout 2021, and right before the new year- we hit over 9,000 community members! We are so grateful to have a strong, supportive community of crafters ranging from first timers to seasoned professionals. We hope that each of you feels uplifted, supported and excited to be a part of a community that loves crafting and shares in the joy of stenciling together!

Customer Favorites
While we had so many new stencils to choose from, we enjoy seeing which stencils are most popular with each of you! This year- our top selling stencils were our classic sunflower and our hocus pocus stencils. From porch leaners to charcuterie boards to planters, we watched you each take these stencils and make them your own. Whether it is a bright pink sunflower, black and white or the classic yellow, each project has it’s own personality despite using the same stencil. Here is just one of the many customer creations that we loved seeing, made by the oh so talented April Hutchinson Jones.

home sunflower

 

From Coast to Coast

While we at WallCutz are based in the heart of Utah, we love that fact that our customer base is spread out around the world. In 2021, we fulfilled shipments to customers in every single state across the country. Being connected virtually let us admire the products of these stencils from afar and make friends from all over! While we all might live in different areas and speak different languages, one thing is true- our love for crafting brings us together.

New For You!

While we could gush on and on about how many wonderful things 2021 brought, we wanted to wrap up this blog with just a few more of our favorite WallCutz milestones!

• We started our Facebook Live events, having 3 incredible teachers- Jess, Allie & Shannon- collectively teach 33 Facebook live courses, all as a response to the community asking for more ways to connect and learn new techniques! (We are also excited for the beginning Zoom Event classes that launched this week and for the continual growth those will bring!)

• Along with our Facebook Live events, we also started our WallCutz blog and touched on topics that you wanted to hear. From ways to successfully sell your products to the best places to find materials, even how to cope with loss- we covered a huge variety of topics that touched our hearts in different ways. We highlighted some of our wonderful customers, celebrated your creations and most of all- connected with each of you. Sometimes, we even hid sale codes in the blogs! In 2021, we started blogging and released 14 new blogs! And we are just getting started.

• 2021 brought on a brand new social media group to the WallCutz team! Aly, Amanda and Alexis are social media gurus and have helped us create unique content and fun, interactive ways. We are lucky to have their many talents and love sharing how to’s, stenciling projects and specifically created content just for you! We have watched as our followers and engagement soar thanks to their great work.

 

 

Alexis Taylor Family

 

 

 

Aly Grice WallCutz

 

 

 

amanda and austin wedding picture

  • We must mention Hayley Aiono.  Hayley writes our blogs, manages the monthly Facebook Lives, and manages the Facebook community. She keeps us moving in the right direction.

 WallCutz Hayley


• There isn’t a day that goes by that we don’t recognize that we have the best customers in the world! 2021 brought us one tiny way to recognize that as we launched our loyalty program and offered rewards to our amazing customers who mean the world to us. We love watching you each cash in your points and get discounts/free items, and we hope that 2022 brings you more points as a major thank you to you from us!
• 2021 also brought flash sales, monthly giveaways, percentages off, community exclusive sales, milestone markers for community growth sales, swag giveaways, the 12 days of Christmas, buy 2 get a 3rd free and so many sales! We created custom stencils along with the new, while introducing new products such as our block kits, ornaments, scorch markers, brushes and so many more. Most of all- we grew and we found new ways to say thank you for being a part of that!

Wallcutz community picture


We couldn’t do what we do without each of you! So here is to a wonderful 2021 that was made possible by each and every one of you. We hope that you have loved these changes and the different growth that we experienced this year, and we can’t wait to see what 2022 with you brings. Happy New Year from us here at WallCutz to you!


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12 Ways to Make Someone's Day!

12 Ways to Make Someone's Day!

As our friend Buddy the Elf once said: “The best way to spread Christmas cheer, is singing loud for all to hear.” While we might not all be singers (unless you count the wonderful audience of a showerhead and loofa), this time of year calls for some extra cheer and the spreading of it. With the hope that these ideas in...

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Making Holidays Bright When You Feel Sad

Making Holidays Bright When You Feel Sad

We talked to our WallCutz Community on how they do it and wanted to share some ideas with you all.

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9 Fantastic Hobby Lobby Finds For Stenciling

9 Fantastic Hobby Lobby Finds For Stenciling

 Hobby Lobby is our happy place. Just like a kid in a candy store, you can often find me wandering the aisles and immersing myself in the wonderful craft land it is.  As Christmas approaches, we have shared some of our favorite gift ideas and even some of our favorite “how to’s” to create them. Now, we want to show you some of our favorite Hobby Lobby finds to help you kickstart your crafting and get those gifts rolling! 

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A Very Merry Craft - DIY Christmas Ornaments

A Very Merry Craft - DIY Christmas Ornaments

Christmas shopping can be an activity that is looked forward to for months, or one that is full of dread and exhausting trips to the mall with no success. As advocates for creativity and meaning behind gifts, we believe we have found the perfect gift that will help you show someone you are thinking of them without breaking the bank- our Mini Ornament Stencil and Supplies!

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10 Tips for a Successful Craft Show

10 Tips for a Successful Craft Show

10 Tips for a Successful Craft Show.  That time of year that everyone has anxiously awaited is here- craft show season! Whether you are a vendor, or just like to roam, these shows are a big deal in our craft world. We wanted to highlight some of our most popular tips of how to make your booth a show stopper and help to sell all of your wonderful creations.

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3 Cozy Crafts for Kids

3 Cozy Crafts for Kids

...Tate sent us photos of a stenciling project he completed to gift to his Grandma. Tate chose the stencil, learned how to use it, taped off the details and got to work. We were inspired by this youngster and the skill, care and passion that went into it...

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Top 5 Christmas Stencil Gift Ideas!

Top 5 Christmas Stencil Gift Ideas!

We have 5 of the best Christmas Stencil gift recommendations to help you skip out on the Christmas chaos while still maintaining all of the Christmas joy!

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Customer Highlight - Meet Darla!

Customer Highlight - Meet Darla!

Darla is a WallCutz customer who quickly became our friend. Living down the road from Anita and Bruce, the creators of WallCutz, we were able to talk one on one with her and get a little peek into what stenciling means to her...

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How To Paint A Flower Tray

How To Paint A Flower Tray

Give this Flower Tray A Try!

Summer is here and we are loving all of the fun, summery projects that come with it! Whether you are updating your porch leaner, stenciling the American Flag on a 4th of July sign, or making a fun beach bag with your favorite summertime stencil, the possibilities are endless.

To add to the summer fun, here are some tips and tricks you will need to paint a flower tray that's perfect for the season! 

This flower tray could be perfect for serving lemonade on a hot day or breakfast in bed on Father’s Day. If you are looking for a more permanent feature, this tray could also sit on your entryway table with a vase of fresh flowers and a summer scented candle.

Whatever you decide, we'll walk you through how to paint a beautiful flower tray. This is a great project for all levels of stencilers!

Getting Started

Just like any other stenciling project, you will want to start by choosing a surface. One of the fun parts of painting a tray is the extensive variety of materials used to make trays.

Think of a wooden tray, one brought to you by a loving parent with some soup and ginger ale when you were feeling sick. Wooden trays were just the beginning—now you'll see a variety of trays, like serving trays and home décor trays. Whether it's a galvanized metal tray to hold plates, silverware and napkins at summer picnics or a plastic tray that holds all of your countertop bathroom products, we all love a good, useful tray! 

What You Need

Now that you have picked a tray, it’s time to stencil. Once you do one tray, you will be a pro and can tackle all the other trays you want to do! Depending on the surface you choose you may need a few additional tools, but here is a list of the general things you will need:

  • Your tray of choice: Plastic, wood, or metal will work. And it doesn't matter if it's circular, square, or a rectangle we love them all!
  • Paint: Acrylic or chalk paint will work. You can even try spray paint if that’s your thing! We have favored chalk paints as of late because of the thickness and how quickly it dries.
  • Brushes: Royal brushes are some of our favorites and come in lots of different sizes. Depending on which stencil you’re using, you will want to choose your brushes based on sizing that fits best. 
  • Adhesive: Depending on your stencil choice (single use vs. reusable) you will need adhesive. We love a good spray adhesive or tape! 
  • Sealing spray: If you will be using this tray to serve or hold items, such as a charcuterie board, you will want to seal it once the paint dries to preserve the paint as best as you can.
  • Stencil: Last but not least, you need your stencil! We have some great flower stencil options for you to choose from, and tons of other options as well! Check out some of our favorites floral options, the sunflower stencil bundle and the floral blossom stencil bundle, perfect for a floral serving tray!

 

Ready, Set, Stencil! 

Even though your surface may change, the technique is pretty similar—it's one of the best parts about stenciling! Remember this: the key to preventing bleeding is to offload, offload, offload. Offloading means removing the excess paint from your brush onto a paper towel or rag. 

Line your stencil up with where you want it on the tray and secure it. As you dip your brush in the paint, make sure to dab or swirl your brush until there’s close to no paint left. Once the paint dries, apply in layers and continue to do so until you reach the desired color.

Let the paint dry overnight and seal with your sealant of choice, we are big fans of the spray. Then just garnish the tray to make it your own! You can paint the handles, add ribbons or leave it with just the stencil.

Now you can put it up for decoration or get ready to use your beautiful, new tray! Make sure to share a photo of your finished product with us so that we can admire it too. Make sure to check out the rest of our stencil collection, especially our floral stencils, for your next project. We promise once you start, you won’t be able to stop!

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